Our mission is simple—to be the brand of choice for discerning riders. Founded on performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. We believe bikes have the power to change lives. This simple truth drives us to be—and do—better. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here, and the people and organizations we partner with.
Ready to redefine your idea of how fast and far you can ride? You've come to the right place. If our road bikes help riders like Peter Sagan, Julian Alaphilippe, and Anna van der Breggen ride faster, rest assured you'll be having the ride of your life.
Ah, the road less traveled—the freedom, the adventure, the experiences. Your key to unlocking it all starts with having the right gear for the job. Whether you’re dropping the hammer on the gravel scene, bikepacking into the unknown, or shredding flowy singletrack, we have the bikes you need. Your story’s out there. Go find it.